This one is hard to believe, but it could revolutionise our whole view of the role of Bicycle Helmets! Here is a foldable recyclable helmet, that is likely to retail for under €5, as reported in last week’s Irish Times - http://www.irishtimes.com/business/fold-away-5-bike-helmet-wins-dyson-aw… . Coined by its inventor as an ‘Eco Helmet’ it might encourage a lot of sceptical non helmet users to give it a try!?

While the article refers to testing according to EU Crash Standards specification, it will be interesting to see if it actually gets marketed on this side of the Atlantic. European bike helmet standards are being monitored, and are likely to become even more stringent, if a recent European Transport Safety Council report is taken on board - http://etsc.eu/the-european-unions-role-in-promoting-the-safety-of-cycling/ . Isis Shiffer is the designer who has won the James Dyson design award. She is a graduate of the Pratt Design Institute in New York.

Prepare for a ‘soft landing’!