If you missed the talk by Arlene Finn of the Smarter Travel Workplaces/ Smarter Travel Campus programmes in the National Transport Authority on “Smarter Travel for Employers - A SMART decision” her presentation is attached here.

Arlene talked about the 116+ large employers with whom the Smarter Travel Unit work. A number of these have achieved a reduction in car use of 19% and the average increase in cycling of over 30 partner organisations was 131%!

She gave examples of the types of actions that companies typically carry out as part of a Smarter Travel programme, including surveying the travel habits of employees, promoting car sharing and providing showers and lockers. She also gave examples of more imaginative ideas to entice employees out of their cars, such as a daily supply of fresh towels, and emergency taxi vouchers.

Educating people on the benefits of sustainable travel is not enough to get most people to switch, so Arlene outlined how the Smarter Travel Unit promote a supportive environment to encourage behavioural change.

The talk was followed by a lively Questions and Answers session.